The Candidate City logo was unveiled on 27 November 2018 during its presentation at the ANOC General Assembly in Tokyo, Japan. The logo of its candidature the bid logo is a stylised Milan Cathedral with a façade that turns into a mountain, echoing the Alps and the Dolomites.
The logo’s green, white and red spiers reflect the Italian flag, with the design asserted to show the unity between Milan and Cortina.
The website and concept was launched on 11 January 2019 in keeping with the bid slogan The Dream Begins Here.
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