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The name Metrolink and a system-wide aquamarine, black and grey corporate branding and vehicle livery was devised by Fitch RS and Design Triangle, and first revealed at a press launch in June 1988. When Metrolink then launched on 15 June 1992, this was the logo that was used.
In 2008, a distinctive yellow and metallic silver vehicle livery, and corresponding yellow system-wide corporate re-branding was introduced by Manchester-based Hemisphere Design and Marketing Consultancy, designed in partnership with Peter Saville, Dalton Maag and Design Triangle. Yellow was chosen by Hemisphere for its high visibility and to reflect Greater Manchester's culture of confidence and optimism.