In 2002, the competition was expanded, and for the first time it would get a consistent look which would last over the years. This included a new logo, made up of five spotlights which look like a crown. Dallas Sthlm produced the new opening for the competition.
For the 2011 competition, the logo was renewed. Dallas Sthlm were once again behind the new logo.
This time, Dallas Sthlm wasn't the logo designer.