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McLaren is a Formula One constructor, founded by Bruce McLaren in 1963 and debuted in 1966.

Bruce McLaren Motor Racing Team

1963-1966

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The "McLaren Crest" was designed by Michael Turner in 1964. A kiwi appeared on this logo, being the national bird of New Zealand, which is the birthplace of Bruce McLaren, who is the founder of the team.

1967-1980, 2017-present (Alternate)

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In 1965 the "crest" evolved to the infamous "Speedy Kiwi", a more stylized version of the bird. It was used until 1980. It came back as an alternate when team ownership was changed in 2017.

Yardley Team McLaren

1972-1975

In 1972 McLaren got a first main sponsor - purveyor of soap and perfumes, Yardley. 

Marlboro Team Texaco

1976

​​​​​For one year, the McLaren name was removed from the team.

​​​​Marlboro Team McLaren

1980-1990

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In 1980, McLaren's logo was changed, using hints from the Marlboro logo as an inspiration.

Marlboro McLaren Honda

1991-1997

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In 1991, a more simple version of the 1980 logo was intoduced.

Marlboro McLaren

1993 

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In 1993 the team changed its name, due to the of end of Honda supplying engines to the team.

Marlboro McLaren Peugeot

1994

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In 1994 McLaren used Peugeot engines. 

Marlboro McLaren Mercedes

1995-1997

In 1995 McLaren began to use Mercedes-Benz engines, their logo returning to the basic "McLaren" varient.

West McLaren Mercedes

1997-2005

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In 1997 the longest ever sponsorship deal in Formula 1 history ended, McLaren moved from Marlboro to West, another tobacco company. McLaren's red swoosh got a modern update, to seperate it from the Marlboro logo.

Team McLaren Mercedes

2006-2007

McLarenMercedes

In 2006 tobacco sponsorship in Formula One was banned and McLaren lost their main sponsor. 

Vodafone McLaren Mercedes

2007-2013

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In 2007 McLaren found a new sponsor, Vodafone. 

McLaren Mercedes

2014

In 2014 McLaren lost their main sponsorship.

McLaren Honda

2015-2017

McLarenHonda

In 2015, Honda engines returned to McLaren for the first time since 1992.

McLaren

2018

In 2017, McLaren announced Renault as their engine supplier for 2018 after a disastrous three years with Honda. The team will only be named "McLaren".