The first Happy Meal logo launched since its introduction.
In 1992, the Happy Meal icon was changed to the smiling Golden Arches.
In late 1998, the logo was updated using the font similar to the promotions used since 1995. The packaging with this logo used the traditional paper bags much like the carry-out bags, as opposed to the signature cardboard box with the Golden Arches handles.
In 2004, the logo was updated in honor of the Happy Meal's 25th anniversary. With this logo, the packaging returned to the signature box with the Golden Arches handles. However, this logo is still used in the UK and Poland. There is also a version with the URL used on some packages from 2004 until 2009. The version with the URL became prominent by the end of 2006.
In 2009, they updated the Happy Meal logo, and the happy meal text turns red, and in a different font, and the McDonald's logo is replaced by a McDonald's Happy Meal box, similar to the first logo, stacked on top of the happy meal text.
The 2009 logo was modified in 2014 with different colors to celebrate the Happy Meal's 35th anniversary. A new mascot was also introduced.