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This logo was first introduced to Germans when McDonald's opened its first Germany restaurant.
In 1984, the logo was given a red background and the text became white.
This logo appears on the McDonald's commercials that aired in 1998-2003 with slogans "McDonald's ist einfach gut" and "Every time a good time". This logo is typically used for signage.
As part of the first restaurant redesign for decades, called 'Forever Young', the logo was redesigned.