McDonald's Famous Barbecue
McDonald's was founded in 1940. It was originally called McDonald's Famous Barbecue.
McDonald's Famous Hamburgers
It was renamed McDonald's Famous Hamburgers in 1948.
McDonald's Famous Hamburgers was shortened to McDonald's in 1953.
In 1960, the Golden Arches were introduced for the new symbol. This logo referenced McDonald's iconic architecture of the era as designed by Stanley Meston, a roof line higher in front than in back, flanked by a pair of illuminated golden arches. The "M" formed by the arches would define the company's logo throughout the ensuing decades.
This logo references the signature architecture of double mansard-roofed restaurants (replacing the red-and-white tile buildings that had the Golden Arches). This logo is still used on some of the windows, doors, outside signs, the rug, and drive-thru signs at some of the locations. This was used in countries outside the United States in any year until 1984. The line was now removed from the Golden Arches. And the font was changed for the McDonald's text, and is shown on the Golden Arches.
1969-present (USA and Canada), 1969-2006 (International)
A glass version of the 1968 McDonald's logo appeared on the windows of newer McDonald's restaurants from June 1969 until this logo was phased out from newer restaurants as part of the 2006 "Forever Young" rebrand. This logo is still on windows in some US restaurants and on the windows of newer restaurants in Canada. However, this logo is slowly being phased out and removed from windows of older restaurants they are either remodeled or moved to new locations.
1975-present (USA and Canada), 1975–2006 (international)
This logo is similar to the previous one, but it has a rounded red square behind it. This can still be seen on some flags, some in-restaurant signs, trash cans and outsiee sings. This logo also appeared on the McDonald's commercials that aired in 1984-1990 with the slogan "It's the good time for the great taste", in 1988-1990 with the slogan "Good Time, Great Taste", in 1990-1991 with slogan "Food, Folks & Fun", in 1991-1992 with slogan "McDonald's Today" and some commercials that aired in 1992-1995 with slogan "What you want is what to get". This logo is also used on the exit signs. Most United States McDonald's buildings still use this logo.
1992–present (USA and Canada)
This logo appears on the McDonald's commercials that aired in 1992-1997 with slogan "What you want is what to get" and in 1995-1997 with slogan "Have you had a break today?". This logo is typically used for signage.
1990-present (USA and Canada), 1990–2010 (International)
This logo first appeared on the McKids logo in 1990. It was used on metallic frames at McDonald's restaurants starting in 1993, McDonald's websites from 1996 until 1999, some television commercials starting in 1995, on small fry packets internationally from 2004 until 2010, and on medium and large fry packets from 2004 until 2007. This logo is still used on soft drink cup lids and on metal frames and picture frames at some restaurants.
This logo appears on the McDonald's commercials in the United States that aired in 1997-2000 with the slogan "Did Somebody Say McDonald's?". This uses a speech bubble showing the McDonald's Golden Arches on the symbol.
This logo was introduced when the standard color of the mansard roof for their restaurants was changed from brown to red and appears on the McDonald's commercials in the United States that aired in 2000-2003 with slogan "We love to see you smile". This logo is still in use on foil bags sold at McDonald's locations inside many Wal-Mart stores, which was also done for the 2001 logo.
This logo appears on the McDonald's commercials in the United States that aired in 2000-2003 with slogan "Smile". The logo has a identical look to the other 2000 logo. This logo is still in use on bags which the 2000 McDonald's logo was still used on today.
This logo appears on the McDonald's commercials in the United States that aired in 2003 without slogan, shortly before changing its slogan to "i'm lovin' it" in September 2003.
In September 2003, McDonald's modified a special logo and changed their slogan to "i'm lovin' it" and removed the "McDonald's" word in the middle to simply redesigned golden arches. Used on commercials from 2003-2006 witout the shadow behind a black backround.
This logo first appeared during an episode of Nine Network's Hey Hey It's Saturday in 1997. As part of the first restaurant redesign for decades, called 'Forever Young', in 2006, the logo was redesigned and this logo became the company's official logo. The red background is special occasionally used and the lettering is sometimes used seperately to the 'Golden Arches'. This is used on a McDonald's website and promotions only while the buildings and the exit signs use the 1975 logo.
For slogans, see McDonald's/Other.