This logo was used from 1989 when the Magnum ice cream was introduced: the first and the last M are bigger than the other letters, all white with a brown line around it. This is the logo all the other ones until 2014 are based on.
Magnum Frac multiple pack (1998-2003)
The logo was altered slightly in 2003 when the Heartbrand companies made an overall update of their image. This one is based on the previous logo, that now becomes three dimensional and less sharp.
Magnum Classic Malaysia Multipack
Magnum received and overall update of its identity in 2006, including a new logo and new packages. The logo is now golden, with a different font, and thinner than before. The two Ms are now specular. At the same time, the Magnum "seal" was introduced, with a stamped "M" on the side of each ice cream.
 It was still used on some advertisements in Indonesia and other countries.
Magnum Classic European pack
Magnum Almond european pack
Magnum Gold european pack
Magnum Strawberry White Multiple Pack
In 2011 the packaging of Magnum received a design uptate, now tidyer and more modern. Since 2012 the packs have the Rainforrest Alliance logo on.
magnum Almond American pack
Magnum Straberry White Crumble Australian Multiple pack
Magnum Strawberry White multiple pack
With the celebration of the 25th anniversary Magnum changes its logo, leaving the laying line followed since then. The new logo is based on the letter M, put on the centre of a brown shaded circle, with the word Magnum smaller, under the M. The previous logo was still used in Indonesia and other countries along with this logo.
Magnum White Multiple Pack
Magnum Strawberry & White
Magnum Frac Multiple Pack
Alternate logo used in 2014
Hindustan Unilever | Unilever Indonesia | Unilever Philippines
Foods & Refreshment
Knorr ( Royco) | Maizena | Hellmann's | Amora | Calvé | AdeZ | Bertolli | Conimex | Unox | Zwan | Fruco | Wish-Bone | Ragú | Crème Bonjour | Maille | Colman's | Alsa | Saga | Winborgs | Slotts | O'hoj | Mondamin | Lady's Choice | Best Foods | Lipton ( Ice Tea | Brisk) | PG Tips
Heartbrand Ice Creams Wall's (Great Britain, Indonesia, Malaysia) | Algida (Italy, Greece, Turkey, Hungary, Poland, Romania, Estonia) | Good Humor (USA) | Langnese (Germany) | Miko (France) | Frigo (Spain) | Ola (Netherlands, Belgium) | Olá (Portugal) | HB (Ireland, Northern Ireland) | GB Glace (Finland, Sweden) | Frisko (Denmark) | Eskimo (Austria) | Lusso (Switzerland) | Inmarko (Russia) | Bresler (Chile) | Holanda (Mexico) | Kibon (Brazil, Argentina, Falkland Islands) | La Fuente (Colombia) | Pingüino (Ecuador) | Tio Rico (Venezuela) | Streets (Australia, New Zealand) | Strauss (Israel) | Kwality Wall's (India) | Selecta (Philippines)
Specialty Ice Cream: Magnum | Cornetto | Solero | Calippo | Vienetta | Carte d'Or | Ben & Jerry's | Breyers | Popsicle | Klondike | Paddle Pop | Grom
Beauty and Personal Care
Axe ( Lynx) | Pond's ( Men) | Close-Up | Rexona ( Degree | Sure) | Dove ( Men+Care) | Signal | Pepsodent | Lux | Lakmé | Vaseline ( Vasenol) | Lifebuoy | Clear | Sunsilk | TRESemmé
Hamam | Breeze | Liril | Master (Philippines) | Murad | Hazeline | Regenerate | Suave | Baba | Cream Silk | Living Proof | Nexxus | Citra | Coco Varela | Dollar Shave Club | Radox | Badedas | Duschdas | Monsavon | St. Ives | Simple | Bioexpert | Block & White (Philippines) | Dermalogica | Eskinol (Philippines) | Zendium | Camay | Zest | Zhong Hua | Ultrex | Organics | Zwitsal | Proderm | Gabi | Savilé | Glysolid | Lever 2000 | Lever Ayush | Le Sancy | Mentadent | P/S | TIGI | Toni & Guy | Timotei | Impulse | Williams Expert |
Domestos | OMO | Persil (UK and Ireland) | Via | Comfort | Sun | Cif/ Jif | Surf Excel | Rinso | Sunlight | Super Pell | Robijn | Breeze | Surf | Vivere | Cajoline |
Cooking oils and Margarines 1
Blue Band | Rama ( Central Europe) | Flora ( Central Europe | United Kingdom | Australia and Asia | Finland | Sweden) | Becel | Planta | Fruit d'Or | Milda | Promise | I Can't Believe It's Not Butter | I Can't Believe It's So Good... | Shedd’s Spread Country Crock | Lätta | Hera | Perla
Van den Bergh Foods
1Pending acquisition by KKR