This logo was used from the late 1980s when the Magnum ice cream was introduced. The following logos have been based on it.
The logo was altered slightly in 2003 when the Heartbrand companies made an overall update of their image.
Magnum received and overall update of its identity in 2006, including a new logo and new packages. At the same time, the Magnum "seal" was introduced, with a stamped "M" on the side of each ice cream.
| Condiments and Ingredients
Knorr | Maizena | Hellmann's | Amora | Calvé | AdeZ | Blue Band | Bertolli | Conimex | Unox | Zwan | Skippy | Slim-Fast | Wish-Bone | Ragú | Crème Bonjour | Maille | Colman's | Alsa | Saga | Winborgs | Slotts | O'hoj | Mondamin
Cooking oil and Butter
Flora: Central Europe, United Kingdom, Australia and Asia, Finland, Sweden | Becel | Rama (Central Europe) | Planta | Fruit d'Or | Milda | Promise | I Can't Believe It's Not Butter!: US, UK | Shedd’s Spread Country Crock | Lätta | Hera | Perla
Cleaning Materials and Shampoos
Wall's | Algida | Good Humor | Langnese | Miko | Frigo | Ola | Olá | HB | GB Glace | Frisko | Eskimo | Lusso | Bresler | Holanda | Kibon | La Fuente | Pingüino | Tio Rico | Streets | Strauss | Kwality Wall's | Selecta
Special Ice Cream