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2012[]

Madrid2020 2012-applicant
Designer:  Luis Peiret (original)/TAPSA (official)
Typography:  Unknown
Launched:  Unknown
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The logo is a colourful interpretation of the Madrid monument Puerta de Alcalá with a handwritten 'm20'.[1] It was chosen as part of a national contest, to which 22-year-old graphic design artist Luis Peiret won, and was awarded €6000 for. That original logo was modified heavily by design firm TAPSA. Luis said of the new logo, “This is not my logo,”.[2] Even so, he stated he liked the modifications regardless.

2012−2013[]

Madrid2020 2012

At the 125th IOC Session in Buenos Aires, Argentina on 7 September 2013, the Madrid bid was eliminated in the first round of voting following a run-off;[3] Tokyo's bid would be successful.[4]

References[]


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