Before its launch, MTV was known as The Music Channel, whose name was only used for a time before it launched. This logo was created by Manhattan Design on May 5, 1980.
From its launch on August 1, 1981 until March 18, 2009, the "Music Television" caption was included underneath the logo. Many fans recognize this logo because of its unique design that allows it to become anything.
Since 2008 on the premiere of FNMTV, MTV had showed a revised and chopped down version of its traditional logo during most of its on air programming. This variation became MTV's official logo on February 8, 2010, when it debuted on MTV's website. MTV dropped "Music Television" for the very first time, altering the basic structure of the logo. The tagline "Music Television" was eliminated to reflect the network's dramatic decrease in music-related programming. Notice that other lower parts of the logo have also been removed. Music videos still air on the channel as part of its early morning AMTV block, which replaced FNMTV in 2009.