ABS-CBN using the Star Radio brand in 1994 for regional FM stations, replacing the Radio Romance branding which was used prior to the brand's launching. The Manila station, named DWRR-FM, was given the chance to have its own branding. The Radio Romance brand continued being used until 1996, when the station relaunched as WRR 101.9.
On 1997, some of the regional Star Radio stations were rebranded as ABS-CBN Radio: Heart of the City.
ProStar was a branding of selected ABS-CBN regional FM radio stations outside Manila until 1999.
ABS-CBN For Life!
In 1999, ABS-CBN Radio regional stations rebranded as ABS-CBN For Life! This logo contains a script-like For Life! wordmark, and ABS-CBN's logo., however, ended consequently in 2000, in line with the unveiling of ABS-CBN's new logo.
The logo was modified following ABS-CBN's new logo unveiling.
MOR: My Only Radio For Life!
On July 14, 2001, all ABS-CBN FM regional stations were rebranded as M.O.R.: My Only Radio For Life! The original logo had an additonal, it has orange radio with a pink M, a blue R, a circle with ABS-CBN's RGB color.
The logo was given a makeover in 2007, replacing some of the first logo's elements with an RGB oval with a Hand of Sean M and R, and the For Life tagline colored in yellow. the circle with ABS-CBN's RGB colors, was also retained, the ABS-CBN logo was discarded, and this was also the first logo to incorporate a set of headphones.(As Seen In MOR: My Only Radio Province Facebook Pages)
Starting in 2014, the ABS-CBN symbol was removed, and replaced with a red circle (representing an album disc or a record button). The byline "AN ABS-CBN STATION", with the 2014 ABS-CBN logotype, is added.
The logo shown above is the corporate logo of the network and is also used in the stations of the network, with the legal name of the network being replaced with the station's frequency and a rotated red rectangle with the name of the region/city where the station broadcasts from.
In September 2015, MOR drops the word "For Life" to simply "MOR: My Only Radio" and added the new word "Nationwide".
In 2017, M.O.R. launched its new logo.
Lopez, Inc. (57.24%) | ABS-CBN Holdings Corporation (33.97%) | Public ownership (8.79%)
Regional FM Stations
1Joint venture with CJ E&M