La2024 LA2024 FinalLogo LA 2024 Olympic Bid Logo LA 2028 Olympic Bid Logo LA 2028 Olympic
2015 2015-2016 2016-2017 July 2017-September 2017 September 2017-present

Los Angeles 2024



Designed by the Sydney-based RE:, the identity was reminiscent of the emblem for Los Angeles 1984 and also resembles the emblems for Munich 1972 and the highly-reverred emblem for Mexico City 1968. The emblem is inspired largly by 1984 logo, the shadows cast by shore-side palm trees in the Californian sun and the stars and stripes of the American flag.


LA2024 FinalLogo

After Boston withdrew their bid for the 2024 Olympics, Los Angeles was chosen by the United States Olympic Committee as a replacement candidate on September 1, 2015. This logo was an interim logo until the official bid logo was revealed on February 16, 2016.


LA 2024 Olympic Bid Logo

The official Los Angeles 2024 Olympic Candidate City logo was unveiled on February 16, 2016, at the USC Building. The logo is inspired from the city's name 'Los Angeles', Spanish for 'The Angels', a soaring angel was developed by design agency 72andSunny and LA firm Bruce Mau Design. According to the team, it is intended to symbolise athletes reaching for their dreams. The winged figure is colored using a palette inspired by the city's sky at sunrise and sunset, in keeping with the bid's slogan: Follow the Sun.

Los Angeles 2028

July 2017-September 2017

LA 2028 Olympic Bid Logo

After brokered a deal with the IOC where Paris gains hosting rights to the 2024 Summer Olympics and Los Angeles the 2028 Summer Olympics in July 2017, the logo was updated to reflect the new arrangement. Los Angeles still remains sole bidders for the 2028 Olympic Games.

September 2017-2023

LA 2028 Olympic

2023-2028 (tentative)

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