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Designed by the Sydney-based RE:, the identity was reminiscent of the emblem for Los Angeles 1984 and also resembles the emblems for Munich 1972 and the highly-reverred emblem for Mexico City 1968. The emblem is inspired largly by 1984 logo, the shadows cast by shore-side palm trees in the Californian sun and the stars and stripes of the American flag.
September 2015-February 2016
After Boston withdrew their bid for the 2024 Olympics, Los Angeles was chosen by the United States Olympic Committee as a replacement candidate on September 1, 2015. This logo was an interim logo until the official big logo was revealed on February 16, 2016.
The official Los Angeles 2024 Olympic bid logo was unveiled on February 16, 2016, at the USC Building. The logo is inspired from the city's name 'Los Angeles', Spanish for 'The Angels', a soaring angel was developed by design agency 72andSunny and LA firm Bruce Mau Design. According to the team, it is intended to symbolise athletes reaching for their dreams. The winged figure is colored using a palette inspired by the city's sky at sunrise and sunset, in keeping with the bid's slogan: Follow the Sun.
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