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On October 7, 1985, it was announced that Lorimar Productions would merge with Telepictures Corporation. In December 1985, a logo was presented for the merger of the two companies in print and PR materials.

1986 (prototype)[]

Lorimar-Telepictures (prototype)
Designer:  Paul Pascarella (Lorimar logo)
Unknown (Telepictures logo)
Typography:  Custom (Lorimar logo)
ITC Lubalin Graph Std Bold/Demi (Telepictures logo)
Launched:  January 6, 1986 (on-screen only)

An on-screen prototype was presented for the first time on January 6, 1986, on the syndicated program The $1,000,000 Chance of a Lifetime. It made appearances on other shows such as The People's Court, ThunderCats and early episodes of SilverHawks (both of which were produced by Rankin-Bass).

On-screen, the Telepictures logo of the time would appear first before shifting down to make room for the Lorimar logo of the time, or vice versa. It was often times accompanied by the custom fanfare from the Rankin-Bass logo of the time that it accompanied by Bernard Hoffer (who composed the music for the aforementioned shows).

1985–1989[]

Lorimar-Telepictures
Designer:  Paul Pascarella (Lorimar logo)
Unknown (Telepictures logo)

Calico (on-screen logo)
Score Productions (music)
Typography:  Custom (Lorimar logo)
ITC Lubalin Graph Std Bold (Telepictures logo)
Launched:  December 9, 1985 (print)
September 1986 (on-screen)

On April 21, 1986, the merger was completed, and Lorimar-Telepictures Corporation was officially launched, replacing the aforementioned companies. The on-screen "Crashing Comets"/"Fireworks" logo would later be introduced starting with the 1986-1987 television season.

On May 10, 1988, due to financial difficulties, it was announced that Warner Communications (now Warner Bros. Discovery) would buy Lorimar-Telepictures, after having canceled it 2 months prior.[1] The move was completed on January 12, 1989, and L-T was merged into Warner Bros. Television (Lorimar Television continued to exist until the 1993-1994 TV season, when the marquee was discontinued and replaced by WBTV; Telepictures still exists today as a Warner Bros. division). Up to that point, its flagship Lorimar marquee had been given an overhaul, with a universal logo accompanying its divisions, while L-T continued to exist as the latter's parent company.

References[]

  1. Warner Agrees to Buy Lorimar for $700 Million. Los Angeles Times (10 May 1988). Retrieved on July 30, 2022.
Lorimar Productions
Telepictures Corporation
Lorimar-Telepictures
Lorimar Television
Lorimar Syndication
Telepictures Productions
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