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| 19??–195? | 195?–1960 | 1960–1980 | 1980–1984 | 1984 | 1984–1995 | 1987–1995 |
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| 1995–2000 | 2000–2003 | 2003–2006 | 2006–2009 | 2009–2016 | 2016–present | |
19??–195?[]
195?–1960[]
1960–1980[]
1980–1984[]
A slightly different font was used beginning in 1980, in addition to the lettering having less spacing.
1984–1995[]
1984[]
In April 1984, Littlewoods unveiled a new logo and a new look ahead of a rollout of refurbished stores. The first store to receive the new look was in Church Street, Liverpool on 1 May.
1984–1995[]
The first L was capitalised four months later in August 1984.
1987–1995[]
A new tree symbol (a possible reference to the "woods" part of the name) was added to the logo by early 1987, used in tandem with the second 1984 logo which omits it.
1995–2000[]
A new logo was introduced in January 1995, seeing a return to the usage of simplistic, serif lettering to the logo.
2000–2003[]
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SVG NEEDED |
2003–2006[]
All Littlewoods high street stores closed by early 2006. Primark would acquire all of the locations, but would only retain a few of them, with the remainder being sold off to other retailers, such as Marks & Spencer.
2006–2009[]
Littlewoods relaunched as an online retailer in mid–2006, with the 1984 logo being brought back into use.
2009–2016[]
A new cursive script logo was introduced in 2009. This came around the same time that the Shop Direct Group (now The Very Group) acquired the Woolworths brand and relaunched it online.
2016–present[]
In 2016, the 2009 logo was adjusted slightly.