1958 - 19??

Little chef 1

19?? - 19??

Little chef 2

19?? - 198?

Little chef 3

198? - 199?


199? - 2001


The logo below was used in a 1998 advert for the company.

Little chef98l

2001 - 2008


The logo was modernised as part of the 'New Choices' makeover in 2001.

2004 - 2005

Littlechef 2002

In 2004, Permira, the owners of Little Chef at the time, introduced a new handwriting style logo. This identity was only rolled out to a handful of sites and was never the official logo. When Permira sold Little Chef in 2005, the logo stopped being used at new sites. The logo was similar to the current logo used from 2011.

2008 - 2011

Little Chef 2009 Logo

The logo was significantly altered in 2008. 'Charlie' now wears a proper Chef's Jacket and the tray he holds had been made a lot smaller. Although this was the official logo for four years, only two restaurants had the new branding, York and Kettering.

2011 - present

Little Chef 2011

In 2011, Little Chef finally refurbished more of its restaurants as part of its 'Wonderfully British' makeover. The logo was changed completely for the first time in decades, especially the words 'Little Chef" which is now written in a handwriting style. 'Charlie' has been slightly slimmed down and wears a different hat, he no longer carries a tray of any kind and he is more detailed than before.

This logo placed 8th in the 2011 Brand New Awards.

2016 - present