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Lilo & Stitch[]

2002–present[]

Lilo & Stitch

Stitch / Disney Stitch[]

2021–present[]

Disney Stitch logo

Beginning with the English publishing of the manga Stitch & the Samurai in 2021, Disney has quietly rebranded the entire franchise as just Stitch in most marketing and merchandising contexts, putting greater emphasis on the popular alien. The rebrand has been met with some backlash by fans of the franchise, who argue that it erases Lilo Pelekai's importance to the franchise as well as the franchise's overall message of ʻohana.


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