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Showcase Diva

2001–2009

Showcase Diva old

2009–2012

Showcase Diva 2009

Lifetime

2012–2013

Lifetime 2012

On May 30, 2012, Shaw Media announced that Showcase Diva would also be re-branded as a Canadian version of Lifetime as part of a brand licensing agreement with A+E Networks, in which The Cave would re-brand as a Canadian version of H2 and History Television would re-brand as a Canadian version of History in fall 2012. Showcase Diva rebranded as Lifetime on August 27, 2012.

2013–2017

Lifetime 2013

In 2013, Lifetime modified their logo, to match the US one.

2017–present

Lifetime 2017