1965–1986
1986–1996
1996–2003
In 1996, this logo is still used on several Frito-Lay trucks. This logo is also still used by Lay's Deli Style Original Potato Chips. Also, this logo is still used on the lids for the Lay's Stax cans.
2003–2007
The Lay's text's shadow became gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.
Lay's Baked
2007–present
Specials Lay's Classic
2-D version of the logo. No gold band
In 2007, the logo turned 3 dimensional while Lay's started a new font and the gold band was added.
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