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laOtra is the second channel of Telemadrid, launched on March 19, 2001. It had an alternative programming to the ones offered by the rest of public and commercial television channels in Spain and broadcasted exclusively through DTT until September 2005.
On September 15, 2005, laOtra started broadcasting through analog. Along with that came a new programming and a new logo.
LaOtra changed its logo on 1 September 2014.