Kentucky Fried Chicken
The logo was updated for the first time, and adopted a new design including the mansard roof plus the cubic tower on the center front of their restaurants.
The 1991 logo was the first logo to refer to itself as 'KFC' rather than 'Kentucky Fried Chicken'. The reasoning behind this was that the word 'fried' was often associated with unhealthy foods. With this logo, the signature mansard roof was updated from the old brown shingles to the new red plastic strips.
This logo was designed by Landor Associates. Along with this logo, new and remodeled restaurants did away with the mansard roof from the two previous logos, and now have a flat roof and awnings directly above the windows and entrances. The signature tower was made thicker and edgier with a flatter pyramid, and new restaurants placed the tower on one of the corners of the front end rather than in the middle, though remodeled restaurants usually kept the tower in the middle where they were when they were first built.
|KFC (PFK) | Pizza Hut (UK) | Pasta Hut) | Taco Bell|