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1853–1890 1890–1920 1920−1938 1938−1958 1958–1963
1853–1890 1890–1920 1920−1938 1938−1958 1958–1963
1963−1966 1966–1971 1971–2006 2006–2020 2020–present
1963−1966 1966–1971 1971–2006 2006–2020 2020–present

1853–1890[]

Godfrey keebler-2

German immigrant Godfrey Keebler opened a bakery in Philadelphia, Pennsylvania, in 1853.

1890–1920[]

Keebler-weyl

Keebler partnered with Augustus Weyl in 1890. The bakery was incorporated as Keebler-Weyl Baking Co.

1920−1938[]

Keebler-1925

Keebler-Weyl networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America. United Biscuit operated regional bakeries which included Keebler and several other companies.

1938−1958[]

Keebler-1957

1958–1963[]

Keebler-1961s

1963−1966[]

Keebler-1963
Designer:  Morton Goldsholl of
Morton Goldsholl Associates
Typography:  Custom
Launched:  January 1963

In 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing regional brand names such as Keebler.

1966–1971[]

Keebler-1966
Designer:  Raphael Boguslav of
Lippincott & Margulies
Typography:  Custom
Launched:  May 5, 1966

In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.

1971–2006[]

Keebler old

2006–2020[]

Keebler

Ferrero bought Keebler in 2019 from Kellogg's. The brand is now distributed by the Ferrara Candy Company.

2020–present[]

Keebler (2020)

In 2020, one year after Ferrero acquisition, the Keebler brand, as well as the main mascot Ernie the Keebler Elf, received a new look.

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