A new slogan, Avkopplande tv ("Relaxing TV"), was adopted in early 2008. It was followed by new graphics and idents based on that slogan in April 2008. The word "Kanal 9" was dropped from the logo in the process.
Another new graphics package, the third one created by Dallas Sthlm, was launched on December 17, 2010. This time, the idents feature a 3D version of the logo in various settings, such as a meadow, a city and in water.