TV Danmark 1
Kanal 5 was launched in 2000 as TvDanmark 1. Its launch identity was created by English & Pockett.
- "e&p created a young, daring and different identity with a graphics package that has a strong appeal to the channel's audience of 15 - 35 year olds with a male bias.
- 'The idea of making a person out of our logo sounded crazy, but when it was presented everyone went for it right away. The result is wonderful.' Lars Borch Nielsen, Director of On-Air Promotion, TV Danmark 1." - English & Pockett
On 1 January 2008, Kanal 5 updated its logo which turns into 3D. With it, a new look was launched on-screen with a graphical makeover.
On 19 August 2013, Kanal 5 changed their logo.