From February 29, 1992 to December 24, 1994, Kabel 1 was known as Kabelkanal.
In October 1999, Federal Courts awarded Kabel 1 the use of the 1 symbol in their logo after a long legal battle with ARD.
Kabel 1 were quick to take advantage of the decision, and on December 24, 1999, a new graphics package was introduced. The new look was created by Pittard Sullivan.
On March 28, 2005, Kabel 1 got a new simplified logo. The slogan was changed from "Kabel 1 – Alles Gute." to "kabel eins. good times.". The channel also started writing "eins" with letters.
- "Kabel 1 – Alles Gute." wird zu "kabel eins. good times.": Sender präsentiert sich ab 28. März in neuem Look, mit neuem Claim und neuem Logo!
kabel eins launched a new look on February 11, 2008. This included a new logo and the new tagline "echt kabel eins". The new look was created by ProSiebenSat.1's in-house creative agency.
On July 21, 2011, it was announced that a retouched logo for Kabel Eins would be used starting from July 23, 2011. This retouched logo was designed by Creative Solutions, the in-house agency of Kabel Eins' owner, ProSiebenSat.1 Media.