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1962–1967[]

Logopedia InfoWhite LOGO MISSING

1967–1969[]

KVIL Highland Park 1967

1969–19??[]

Logopedia InfoWhite LOGO MISSING

19??–19??[]

KVIL Highland Park 1975

19??–19??[]

Logopedia InfoWhite LOGO MISSING

19??–198?[]

Logopedia InfoWhite LOGO MISSING

198?–198?[]

KVIL2073

198?–1998[]

KVIL Old

1998–2001[]

KVIL99

KVIL was known as "Lite Rock 103.7".

2001–2005[]

KVIL Highland Park 2001


KVIL Highland Park 2002

The "Lite Rock" branding did not last long as the station returned to the KVIL callsign.

2005–2008[]

KVIL06

2008–2013[]

1037-lite-fm

2013–2015[]

1037 KVIL 2013

KVIL once again returned to its callsign and has evolved into an Adult Top-40 leaning fare.

2015–2016[]

KVIL 2015

2016–2017[]

103.7 KVIL 2016

On October 5, 2016 KVIL moved from AC to CHR/Top 40 format.

January 18–November 17, 2017[]

AMP1037KVIL

On January 18, 2017, at 7 a.m., after playing "Heathens" by Twenty One Pilots, KVIL re-branded again, this time as "AMP 103.7", adopting the moniker from sister CBS stations KAMP-FM in Los Angeles, WODS in Boston, WQMP in Orlando, and WBMP in New York City. With the rebranding came a shift in the station's playlist, as the station has completely evolved towards a mainstream Top 40 direction, along with the addition of more rhythmic titles. The first song on AMP was "Closer" by The Chainsmokers.

2017–present[]

ALT1037

on November 17, 2017, Entercom's took over the ownership of the station after merging with CBS Radio, KVIL was flipped from top 40 to Alternative Rock as Alt 103.7 billing itself as "DFW's New Alternative", ending a run of over a year and a month of KVIL as a CHR/Top 40 format, in which it adopted the Amp moniker after 10 months of the moniker, this brings the Alternative Rock format back to the Dallas-Fort Worth market a year to the day KDGE 102.1 The Edge flipped to Star 102.1.


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