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1954–1961 1961–1966 1966–1974 1974–1978 1978–1979
1954–1961 1961–1966 1966–1974 1974–1978 1978–1979
1979–1982 1982–1991 1991–2001 2001–2008 2008–present
1979–1982 1982–1991 1991–2001 2001–2008 2008–present

1954–1961[]

KVAL-TV 1954
Logopedia InfoWhite BETTER LOGO NEEDED

Originally signed on the air on April 15, 1954 as a primary NBC affiliate on VHF channel 13, locally owned by Eugene Television.

1961–1966[]

KVAL-TV 1961

1966–1974[]

KVAL-TV 1966

1974–1978[]

Kcby1174

1978-1980, 2001-present[]

Helvetica Black 13

This Helvetica Black 13 typeface font, is similar to the one used by WTHR in Indianapolis from 1976 to 1983, WAPI-TV in Birmingham, Alabama from 1979 to 1980 (now WVTM-TV), and WEAU in Eau Claire, Wisconsin from 1976 to 1994, and which matched the font used by a number of NBC affiliates during this era.

1978–1980[]

NBC13

1979–1982[]

KVAL 13 (1979)

In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.

1982–1991[]

Screen Shot 2017-04-21 at 3.49.54 PM
KVAL1986

1991–2001[]

KVAL 13 (1991)

Retlaw Enterprises (a company owned by relatives of Walt Disney) purchased channel 13 in 1996 and sold its entire broadcasting division to Seattle-based Fisher Communications (owner of Portland-licensed ABC affiliate KATU) in 1998.

2001–2008[]

KVAL 13 2001

Fisher Communications rebranded all of their stations with this universal logo design in 2000. Sister stations at the time included KOMO-TV, KATU, KIMA-TV, KBCI-TV, KIDK, KLEW-TV, and KEPR-TV. It reuses the Helvetica Black "13" from 1976 to 1980.

2008–present[]

KVAL 13 CBS

External links[]


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