In 1995, KTVT took the CBS affiliation from longtime CBS affiliate KDFW (channel 4), which became a Fox affiliate as part of a larger affiliation deal with New World Communications. With the switch, it adopted a logo identical to that used by then-sister station KSTW in Seattle-Tacoma from the time that station (now a CW affiliate) affiliated with CBS that same year. Those logos were based on that of KCBS-TV in Los Angeles.
Station ID promoting its "Eye of Texas" slogan
11 News 10 p.m. open from 1995 (known as "11 on 11 at 10:00")
In 1999, KTVT was sold by Gaylord Television to CBS Corp. (which was in the process of being acquired by Viacom), thus KTVT became an owned-and-operated CBS station; the boxed "11" used beginning in 1995 was retained though, although the station's identification was changed from "11" to "CBS 11".
In 2004, the boxed 11 logo was retired and replaced with the number "11" having a blue star in-between. Also the CBS corporate font from the previous logo was dropped, and the CBS Eyemark was used to denote the station ID.
The above logo was simplified in 2007, albeit the color was inverted.
The same logo was recolored with the CBS eyemark bigger and colored in silver, the "11" colored in gold, and the star colored in white.