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KSHB-TV

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KBMA-TV

1970–1972

Kbma70

The station signed on the air on August 10, 1970 under the callsign KBMA-TV (standing for Businessmen's Assurance Company of America, which provided initial funds for the station's founding). It was owned by Wilson D. Grant and managed under Bob Wormington. From the early 1970s through the 1980s, it was available on many cable systems in Iowa, Nebraska, Kansas, and Oklahoma effectively becoming a regional superstation. This included many large Midwestern cities that didn't have independent stations of their own, such as Des Moines, Omaha, Lincoln, and Wichita.

1972–1977

Kbma72

1977–1979

Kbma70slogo

1979–1981

Kbma79

KSHB-TV

1981–1984

Kshb81

The station changed its callsign to the current KSHB-TV in September 1981, in order to reflect its new ownership by Scripps Howard Broadcasting, which acquired the station in 1977.

1984–1985

Kshb84id

1985–1987

Kshb85id

In 1985, KSHB launched two 15-minute news programs titled 41 Express for weeknights and Weekend News for Saturday and Sunday nights. KSHB also became the Kansas City area's original Fox affiliate starting on October 9, 1986. However, it still essentially programmed as an independent station since the Fox network only provided programming for a few nights out of the week at that time.

1987–1988

Kshb87

1988–1992

Kshb88

1992–1994

Kshb92id

KSHB-TV rebranded itself as "KSHB Fox 41" in early 1992. The logo was modeled after Fox's 1987-1993 network logo. During this era, KSHB launched its first half-hour local newscast Fox 41 News at 9:00 in August 1993.

1994–1995

Kshbnbc41

KSHB became an NBC affiliate on September 12, 1994, swapping its Fox affiliation with WDAF-TV, as part of WDAF's then-owner New World Communications' groupwide affiliation deal with Fox. Its in-house news department, launched in 1993 (though the station had run news updates as early as 1981 while an independent station), also expanded its local news programming at that time.

1995–1999

Kshb90slogo

1999–2003

NBC41

2003–2012

KSHB-41 NBC Action News

In 2003, KSHB changed its on-air branding to NBC Action News for both entertainment programming and newscasts (alternately referring to itself as "Your NBC Action News Station" for entertainment programming promotion); Tampa sister station WFTS-TV changed its on-air branding to ABC Action News in the same overall usage as KSHB a year earlier.

2012–present

Kshb new 2012 logo

On February 3, 2012, KSHB changed its on-air branding back to NBC 41 (and to 41 Action News for newscasts) with minimal advance promotion, after approximately nine years of using the NBC Action News branding; the 2003-era logo was modified, adding the number "41" (and a red background behind it) on the left side, along with a resized NBC peacock logo.


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