KMCI (originally owned by Miller Television) signed on for the first time on February 13, 1988 with programming from the Home Shopping Network. Starting in 1995, KMCI began broadcasting a minimal amount of syndicated sitcoms, cartoons, and other programming (in addtion to its HSN schedule).
In the summer of 1996, Scripps Howard Broadcasting (owner of NBC affiliate KSHB-TV) began to manage KMCI under a local marketing agreement, and started to program what would be known as "38 Family Greats" from 6 a.m. to midnight, while retaining its HSN programming overnight. KMCI was also the fourth and final station in Kansas City to carry Fox Kids (later Fox Box and 4Kids TV) programming from 1999 to 2008.
1 The E.W. Scripps Company operates this station, owned by Raycom Media, under a shared services agreement. 2 WHTV is owned by Venture Technologies Group, however Scripps operates this station under a local marketing agreement.