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KMBC-TV

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1953–1955

Kmbc53

When KMBC-TV signed on the air as a CBS affiliate on August 2, 1953, the station operated as a shared service as two stations due to the FCC having awarded the channel 9 license in Kansas City to Cook Paint and Varnish Company (which operated WHB radio) and the Midland Broadcasting Company (owners of KMBC radio, now KMBZ), alternating 90 minutes of airtime and using the same channel allocation and transmitter, but broadcasting from separate studios. Cook Paint and Varnish purchased Midland in April 1954, ending the split-station arrangement, with KMBC-TV taking over the channel 9 frequency full-time on June 14 of that year.

1955–1957

Kmbc55

KMBC became an ABC affiliate on September 28, 1955, switching affiliations with KCMO-TV (now KCTV).

1957–1959

Kmbc57
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1959–1961

Kmbc59

1961–1967

Kmbc60s

Cook Paint and Varnish sold the KMBC stations to Metropolitan Broadcasting (later Metromedia) in 1961.

1967–1971

Kmbc67

1971–1975

Kmbc71

1975–1978

KMBC 1975

1978–1982

Kmbc79

1982–1985

Kmbc82

Metromedia sold KMBC to its current parent company Hearst Corporation in 1982. As a result, the "9" logo was revamped into the current "circle 9" (which is a flipped version of the logo that was used by WRGB from 1981 to 1998). A year later, the station adopted its current newscast title KMBC 9 News.

1985–1986

Kmbc85spirit

1986–1988

Kmbc86

KMBC's slogan "Where the News Comes First" debuted in 1986, and remained the slogan for the next 13 years.

1988–1989

KMBC 1991

1989–1992

Kmbc89

1992–1994

Kmbc92

1994–1995

Kmbc94a

1995–2011

KMBC 1995

KMBC's "Where the News Comes First" slogan lasted until late 1999. After which, the slogan became "Coverage You Can Count On", which remains to this day.

2011–present

KMBC

Current variation of the logo; the BankGothic typeface has been changed to Helvetica.


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