KFOR-TV

WKY-TV

1949–1954

KFOR-TV signed on the air as Oklahoma's first television station on June 6, 1949, under the callsign WKY-TV.

1954–1958

Color ID

1958–1961

1961–1964

1964–1973

Color ID

1973–1974

1974–1975

1975–1976

KTVY

1976–1978

In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY.

Alternate logo

Alternate logo

NewsCenter 4 generic intro (1976–1980)

NewsCenter 4 Update intro (1976–1980)

1977–1980

Dropshadow variant

Station ID

"We're 4 Oklahoma" image campaign ID (1979–1980)

1980–1987

Monochrome version

Variant with callsign (1980–1987)

Station ID variant

Alternate logo

Action 4 logo (1980–1984)

Action 4 generic intro (1980–1982)

Action 4 Tonight intro (1982–1984)

News 4 Oklahoma intro (1984–1987)

1987–1990

Version with just the channel number, used mainly as an ID in NBC network promos, accompanied by the KTVY calls and city of license in NBC's proprietary version of the Futura typeface

News 4 Oklahoma logo (1987–1990)

News 4 Oklahoma generic intro (1987–1990)

KFOR-TV

1990–1994

In April 1990, KTVY changed its callsign to the current KFOR-TV; it branded itself as "4 Strong" for entertainment purposes, and as NewsTeam 4 for its newscasts, though the general and news brandings changed to NewsChannel 4 in August 1992, near the end of the "4 Strong" era.

1990–1992

News Team 4 logo (1990–1992)

Alternate station ID (1990–1992)

News Team 4 title-only open (1990–1992)

News Team 4 ID (1990–1991)

1992–1994

NewsChannel 4 logo (1992–1994)

NewsChannel 4 ID (1992–1994)

First News at 4:30 open (1993–1994)

NewsChannel 4 5 p.m. open (1992–1994)

1994–2008

1994–1997

Alternate logo (1994–1999)

Station ID variant (1994–1999)

Alternate version of NewsChannel 4 logo without the red underline (1994-1997, typically used in newscast graphics)

NewsChannel 4 10:00 p.m. intro (1994-1997)

Weather promo (1994)

1997–2008

KFOR-TV/DT logo, used from 1999 to 2008 (the "-DT" suffix was added to the original 1994 alternate logo once KFOR commenced digital television broadcasts).

Oklahoma's NewsChannel 4 10:00 p.m. intro (1997–2001)

Lower third anchor graphic (1997–2001)

Oklahoma's NewsChannel 4 6:00 p.m. intro (2001–2006)

Oklahoma's NewsChannel 4 4:30 p.m. intro (2006–2008)

2008–2017

This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from yellow to blue in this revamp.

Station ID variant (2008–2017)

Version with NBC's "Rainbow Peacock" logo (2016–2017)

Version with reintroduced "Oklahoma's NewsChannel 4" branding (February–August 2017)

4 at 4AM intro (2011–2016)

NewsChannel 4 This Morning intro (2008–2016)

The 4 O'Clock News intro (2011–2016)

NewsChannel 4 at 5:00 intro (2008–2016)

NewsChannel 4 at 10:00 intro (2008–2016)

"4Warn Storm Team" First Weather franchise open (2008–2016)

NewsChannel 4 10:00 p.m. intro (2016–2017)

Oklahoma's NewsChannel 4 4:00 p.m. intro (February–August 2017)

Oklahoma's NewsChannel 4 10:00 p.m. intro (February–August 2017)

Oklahoma's NewsChannel 4 6:00 p.m. Next promo (August 4, 2017)

2017–present

On August 21, 2017, KFOR-TV moved to a new studio facility next door to its original Britton Road studio (which it had occupied since 1952). Coinciding with the debut of a new set, graphics package and news theme, the station also changed its branding to Oklahoma's News 4, dropping the Channel part of the name after 23 years.

Flat version.

Monochrome variant.

Facebook profile picture

Oklahoma's News 4 10:00 p.m. open (2017–present)

Oklahoma's News 4 image ID (2017–present)

Miscellaneous

Video

KFOR-TV news opens

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