In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY.
In 1990, KTVY changed its callsign to the current KFOR-TV; it branded itself as "4 Strong" for entertainment purposes, and as NewsTeam 4 for its newscasts, though the general and news brandings changed to NewsChannel 4 in 1993, near the end of the "4 Strong" era.
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This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from yellow to blue in this revamp.
Station ID variant (2008–present)
Version with NBC's "Rainbow Peacock" logo (2016–present)
Version with reintroduced "Oklahoma's NewsChannel 4" branding (2017–present)
4 at 4AM intro (December 17, 2014)
Oklahoma's Newschannel 4 6 p.m. Next promo for August 4, 2017
On Saturday August 21. 2017, KFOR moved to its new studio facilities, in addition to debuting a new set, graphics and news theme. The station also changed its branding to Oklahoma's News 4, dropping the Channel part of the name after 23 years.