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1949–1954 1954–1958 1958–1961 1961–1964 1964–1973 1973–1974
1949–1954 1954–1958 1958–1961 1961–1964 1964–1973 1973–1974
1974–1975 1975–1976 1976–1978 1977–1980 1980–1987 1987–1990
1974–1975 1975–1976 1976–1978 1977–1980 1980–1987 1987–1990
1990–1992 1992–1994 1994–1997 1997–2008 2008–2017 2017–present
1990–1992 1992–1994 1994–1997 1997–2008 2008–2017 2017–present

WKY-TV[]

1949–1954[]

WKY 1950s ID

KFOR-TV signed on the air as Oklahoma's first television station, WKY-TV on June 6, 1949. It was originally owned by Edward K. Gaylord, and sister to WKY 930 and 98.9 WKY-FM (now KYIS).

1954–1958[]

WKY 1950s ID-0

1958–1961[]

WKY-TV 1958

1961–1964[]

WKY-TV 1963

1964–1973[]

WKY 1968

1973–1974[]

WKY-TV Late 1960s

1974–1975[]

WKY Early 1970s

This was a condensed version of the short-lived 1973 logo above.

1975–1976[]

WKY-TV 1975

KTVY[]

1976–1978[]

KTVY 1976

In 1976, following original owner Gaylord Broadcasting (a subsidiary of the Oklahoma Publishing Company, formerly known as the WKY Television System) sold the station to the Evening News Association, WKY-TV changed its callsign to KTVY due to FCC rules at the time forbidding different owners from using same callsigns. The same '4' from the final years as WKY-TV was kept.

1977–1980[]

KTVY1977

1980–1987[]

KTVY 1979

The then-Arlington County, Virginia-based Gannett Company purchased the Evening News Association, including its stations, on September 5, 1985, for $717 million. As Gannett already owned KOCO-TV at the time; KTVY, along with WALA-TV in Mobile, and KOLD-TV in Tucson, were sold to Knight Ridder Broadcasting for $160 million. Knight Ridder in turn, sold KTVY to Palmer Communications in February 1989. This logo's design is similar to that of WTAE-TV's.

1987–1990[]

KTVY1987

Same basic design as the 1980 logo, but it is now rendered in gold and was de-lined.

KFOR-TV[]

In April 1990, after several weeks of on-air promotions that "TV reception in Oklahoma would get stronger," KTVY changed its callsign to the current KFOR-TV; it branded itself as "4 Strong" for entertainment purposes, and as NewsTeam 4 for its newscasts.

1990–1994[]

KFOR (1990-94)

This '4' logo, despite a few color changes and minor tweaks along the way, has remained the only logo the station has used since it became KFOR-TV. Palmer Communications sold KFOR and WHO-DT to Hughes Broadcasting Corporation; ultimately then sold to The New York Times Company in 1996.

1990–1992[]

KFOR 4 Strong ID

1992–1994[]

KFOR 1993

Near the end of the "4 Strong" era, the NewsChannel 4 branding was used full-time in both general and news brandings.

1994–present[]

KFOR 4 1994 (Monochrome)

1994–2008[]

KFOR 4 1994
1994–1997[]
KFOR-TV 1994
1997–2008[]
KFOR-TV 1996

The Times left broadcasting entirely in 2007, selling their nine-station group to Local TV.

2008–2017[]

KFOR 2008

This updated version of the 1997 logo was introduced on August 8, 2008, coinciding with the start of NBC's coverage of the 2008 Summer Olympics in Beijing, China; the "4" logo's color was changed from gold-ish yellow to blue in this revamp. Tribune Broadcasting would then acquire Local TV in 2013.

2017–present[]

KFOR 2017 (Gradient Version)
Designer:  Tribune West Creative
Typography:  Eurostile Extended, Breakers
Launched:  August 21, 2017

On August 21, 2017, KFOR-TV moved to a new studio facility next door to its original Britton Road studio (which it had occupied since 1952). Along with the studio move, the station rebranded to Oklahoma's News 4 concurrent with a revised on-air presentation.

External links[]


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