KCMO-TV signed on the air on September 27, 1953. The station was owned by the KCMO Broadcasting Corporation along with KCMO radio. It was originally an ABC affiliate with DuMont programming. A week after its launch, Meredith Broadcasting acquired KCMO-AM-TV and this merger was completed less than two months later.
KCMO became a CBS affiliate on September 28, 1955, switching with KMBC-TV.
In 1959, KCMO introduced a "5" logo that incorporated the CBS eye (sans the iris) within it. The Eyewitness News title for its newscasts was later adopted in 1966.
On June 7, 1983, KCMO-TV changed their call letters to KCTV after moving the station's studio operations from the Missouri side of the Kansas City area to the Kansas side in the nearby suburb of Fairway. The newscast title Eyewitness News remained until 1985, and became Kansas City's News (putting it line with the station's then-slogan "Kansas City's Television").
The "Kansas City's Television" slogan and the Kansas City's News branding were retired in 1994. The title of KCTV's newscasts became News 5, thus adopting the station slogan "5 Stands for News"; that slogan lasted until 1997 when it adopted "Taking Action" as its slogan until 1999.
In 1999, KCTV eliminated the "5" as their main logo and introduced a stylized "tower" with seismic waves. It represents the station's 1,042-foot transmitter tower at its former studios on East 31st Street on Union Hill south of Downtown Kansas City. During this time, the current newscast title KCTV 5 News was adopted. The slogan for this era was "News That Makes a Difference".
In 2002, KCTV switched to a more traditional logo with a large italic "5". The colors were also changed to red, white, and blue (which were meant to be patriotic colors commemorating the first year anniversary of 9/11). The slogan during this period was "Live. Late-Breaking. Investigative."
In 2011, the 2002 logo was given a slight update. The edges of the box surrounding the "5" are rounded off, and the station itself is now referred to by its newscast title KCTV 5 News. The current slogan is "It's Your News".
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