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KTHE

1953-1964

KTHE logo
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KCET

1964–1970

KCET 1964

1970–1974

KCET early70s

1974–1997

KCET 1974

1997–present

KCET

KCET launched a new on-screen identity and a new slogan "Infinitely More" in 1997. A new font was selected and the letters "C" and "E" are connected together shaped like an infinite sign.

2011–present

KCET Logo

When KCET was unable to reach an agreement to continue being a PBS affiliation on October 8th, 2010, it planned to become independent effective January 1st, 2011 and made changes to the logo. The logo was given a 3D look and the font was slightly altered. The same day that KCET launched a new logo, it launched a new slogan "Rethink TV" as well, similar to AT&T's slogan "Rethink Possible". From December 2011 to November 2012, the slogan was changed to "Where the Story Really Gets Good". The long-time slogan "Infinitely More" returned in November 2012 and was used until recently, when it adopted the slogan "Local. Global. Connected.".

In April 2018, KCET announced a merger with KOCE, the markets' primary PBS station since KCET left the network in 2011. After the merger, KCET will return to PBS as a secondary affiliate.

Los Angeles Times

See also

  • For other related logos and images see: KCET/Other