Tony Tan opened ice cream parlor, Jollibee Yumburger has launched in 1980, so opened first store of Jollibee in Manila. In 1978, Jollibee Yumburger logo 1st generation has retired in 1978 been replaced by Jollibee.
The logo has the cursive text and the hamburger in above. Jollibee was in 5 branches nationwide.
Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face, a burger shape, a box, and a straightened Jollibee text. The logo continued to be used even during the advent of Jollibee's 1994 logo. The logo was used for store design until the early 2000s, and was used in packaging and commercials until 1998. The logo remained in use as the text was featured in the trays of the restaurant until 2006. Also, the logo remained in use as the full logo (with Jollibee's face in a box and the text below) on the Jollibee USA website until the website officialy opened in 2009, marking the logo's total discontinuation.
In 1996, as part of a brand identity revamp, Jollibee revamped its store design and unveiled a new logo, consisting of a rounded Jollibee text in VAG Rounded, and a better version of Jollibee's face, dropping the burger shape and the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated. The logo was previewed in 1996 and was officially unveiled in 1997. It was used in packaging and commercials until 2011, and can still be found in restaurants that have not yet used the present logo and been refurbished. The logo affected the Jollibee mascot, because in coincidence with this, the Jollibee mascot was given a full makeover, sporting a better face and better clothing.
The logo is just the same, but the only things that were new was the modified head of Jollibee and a slight modification to the text (which included a modification of the b and the reserved logo turned from subscript to superscript). The logo was not universally adopted until late 2011, when a fraction of Jollibee's branches underwent renovation and a number of new stores with new designs sporting the new logo opened. The logo also affected the Jollibee mascot, resulting 1996 in the animated 2D Jollibee mascot sporting a new face that is exactly like the logo.
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