John Lewis & Co.
1864–????
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John Lewis
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197?–1990
The 'JLP' monogram of John Lewis Partnership, which was created in the 1960s.
The John Lewis and 'JLP' monogram branding on bags.
1990–2000
In 1990, the logo was refreshed by Lloyd Northover. The new look carried a diagonal motif that is still used today.
2000–present
In November 2000, the logo was refreshed again by design agency Pentagram. Eventually, this was used as part of the Waitrose supermarket logo and its branding, along with the rest of the John Lewis Partnership.
Logo used for its 150th anniversary in 2014.