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John Lewis & Co.

1864–????

John Lewis 1

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John Lewis 2

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John Lewis 3

John Lewis

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John Lewis 4

????–197?

John Lewis 5

197?-1990

John Lewis 61

1990–2000

John Lewis 1989

In 1990, the logo was refreshed by Lloyd Northover. The new look carried a diagonal motif that is still used today.

2000–present

John Lewis logo

In November 2000, the logo was refreshed again by design agency Pentagram.[1] Eventually, this was used as part of the Waitrose supermarket logo and its branding, along with the rest of the John Lewis Partnership.


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