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John Lewis & Co.

1864–????

John Lewis 1

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John Lewis 2

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John Lewis 3

John Lewis

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John Lewis 4

????–197?

John Lewis 5

197?–1990

John Lewis 61

1990–2000

John Lewis 1989

In 1990, the logo was refreshed by Lloyd Northover. The new look carried a diagonal motif that is still used today.

2000–present

John Lewis logo

In November 2000, the logo was refreshed again by design agency Pentagram. Eventually, this was used as part of the Waitrose supermarket logo and its branding, along with the rest of the John Lewis Partnership.