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Jacob's Creek

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1983-2014

JacobsCreekpre2014

2014-present

JacobsCreek2014

The new mark for Jacob's Creek was designed by Landor Associates. It was met with critical acclaim from designers who praised its clever use of negative space to suggest multiple concepts:

  • Two falling leaves
  • A zig-zaging river representing the 'creek'
  • A wine glass formed by the leaves' stalks being filled by the river acting as a stream of wine

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