Jack in the Box (first era)


Original Jack In The Box Logo

Jack in the Box was first introduced in 1951


Super Old Jack In The Box Logo

Jack in the Box Hamburgers



Then it was renamed as Jack in the Box in 1978. The logo was shown in the tacos commercial from 1976.

Jack in the Box (second era)


In 1978, the word Hamburgers was dropped from its name and introduced a new logo stylized as JACK IN THE BOX. Changes are that the red box was added with the picture of the print version of the mascot Jack. Under that is the name written in a new font. There was a prototype version of the next logo which has a red diamond showing half of Jack.


On March 20, 1980, Jack in the Box then rebranded their logo. Changes are that the name is basicly written in the same font but now inside the red diamond. Also, Jack was removed from the logo.

Monterey Jack's


Monterey Jacks

To help chase their then-target crowd of affluent "yuppies", Jack in the Box was rebranded as the more-upscale Monterey Jack's in 1985. This was a disaster and the original name was restored in 1986.

Jack in the Box (third era)



In 1986, Jack in the Box returned to both its own name and its 1980-1985 logo.

This logo may no longer be current, but can still be seen at some locations. It is also still used on drinks. The logo was ended on March 15, 2009.


Jack in the Box 2009 logo

On March 16, 2009, Jack in the Box launched a new identity. It began with a series of Super Bowl advertisements in which Jack (the mascot) is hit by a bus and injured. In the fourth one, Jack gets rid of the old logo and puts the new one on, thus launching the new identity.