The Reading city FM licence was awarded to a consortium called New City FM, intending to launch under the name '107 City FM'. However, just prior to launch, they changed the call-sign to 'Reading 107 FM', which was the name of one of the four applicants for the same licence.
Reading 107 FM
Jack FM (Berkshire)
The service was rebranded as 'Jack FM' on March 2nd 2014.