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JCPenney

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Penneys

1963–1971

J. C. Penney Old

JCPenney

1971–2000

Jcpenney stores

In 1971, Penneys was rebranded as JCPenney.

2000-2006

Jcpenny logoq

A square was added to the logo around 2000. The red square hearkens back to a very old corporate motto, "Fair and Square."

2006–2008

JCPenneyLogo-799871

For this period, JCPenney was displayed in a bolder font.

2008–2011

JCPenney-Logo

The square was dropped in 2006. This logo continues to be used at older locations.

Since September 2013, this logo is being used again.

2011–2012

Jcpenney 2011 Logo

In 2011, JCPenney (now sylilized as jcpenney) remodeled their look, bringing back the red square, but only covering the "jcp" part of the logo. The font is still Helvetica. JCPenney said that this is a modern look.

The logo was first used on a commercial during the 83rd Academy Awards on February 27, 2011.

2012–2013

JCP2012Logo

Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. The font has been changed to Gotham and the logo simply states JCP. It came into effect on February 1.

The logo returned the "Fair and Square" slogan that had been used decades ago, and the store format is mostly based on square shapes.

A gray version is currently used for the "jcp" brand clothing line.

2013-Present

Jcpimage

In May 2013, JCPenney quietly introduced a new logo with the company name (still in Gotham) in lowercase. It was used alongside the 2012 logo in advertising.

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