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Ion Television

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Pax Net (pre-launch)

1998

PaxNet

Prior to its launch, the network was originally intended to be Pax Net. When it was launched, the name changed to Pax TV.

Pax TV

1998–2005

PAX logo

Ion can be traced to the original channel nine years prior to the renaming, Pax TV, in 1998 by Lowell 'Bud' Paxson, co-founder of the Home Shopping Network and chairman of Paxson Communications. In 2004, the colors of the logo turned white.

Independent Television

2005–2007

I logo

On June 28, 2005, Paxson announced it would rebrand Pax as I, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." After the transition was complete, Pax TV would continue to air programming under its Pax brand on one of its digital channels over the air and in select cable homes. Some media observers jocularly postulated that I was code for "infomercial", due to the amount of paid programing on the schedule.

Ion Television

2007–2008

Ion Television 2007

On January 29, 2007, the network changed its name again, to the current Ion Television. The programming was, for the most part, unchanged at that time.

2008–2013

ION Television

2013–present

ION Television 2013

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