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I Can't Believe It's Not Butter! (first era)[]

1991–1999[]

ICBINB90s

1999–2005[]

Icbinb00s

2005–2017[]

Icbin

I Can't Believe It's So Good...[]

2017–2019[]

Icantbeliveitssogood2017

I Can't Believe It's Not Butter! was renamed 'I Can't Believe It's So Good...' in February 2017.

I Can't Believe It's Not Butter! (second era)[]

2019–present[]

Icantbelieveitsnotbutter2019

Upfield revived the 'I Can't Believe It's Not Butter!' name in late November 2019.


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