ITV Studio's output dates back to the in–house productions of North West ITV franchise holder, Granada.
Alongside the corporate logo update, ITV waved goodbye to the Granada brand that served them for 50 years, and renamed the company ITV Productions for productions in the UK. However, the Granada logo and brand is still used today for ITV productions in other countries (such as Germany).
In 2009, ITV renamed the in–house production company to ITV Studios. Side–brands like Granada were kept in other countries alongside the tagline "An ITV Studios Company". In America, this was used from 2009–2010; the following year they added "America" to the logo.
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