ITV Central

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Central Logo 1981 CentralIndependentTelevision1982 Centralcolour1982back Central Logo 1987 (Outlined) ITV Central TV Central 1998
1981-1982 (pre-launch) 1982-1983 1983-1988 1985-1998 1989-1990 (ITV) 1998-1999
Carlton 1999 ITV Central 2003 ITV Central 2004 ITV Central ITV Central 2013  
1999-2003 2003-2004 2004-2006 2006-2013 2013-present


1981 (pre-launch)

Central Logo 1981

This was designed in 1981. But it ended up canceled as pre-launch.




Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.



The ident and logo was later replaced by an updated version. The new ball was white and shaded with the colours of the visible spectrum.


Central Logo 1987 (Outlined)

In 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990 (ITV)

ITVCentral NoB


Central 1998

In 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans. The new look was based on the look used by Carlton TV at the time.

The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

Carlton Central


Carlton 1999

In September 1999, Central was renamed Carlton Central after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England


ITV Central 2003

ITV Central


ITV Central 2004


ITV Central


ITV Central 2013


ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | CITV | ITV Encore (HD, +1) | ITVBe (HD, +1) | JML Direct TV | UTV Ireland

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus

Current regional franchises
Anglia | Border | Central (Others) | Channel | Cymru Wales | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regional franchises
ABC Television | Associated Television | Carlton | LWT | Rediffusion | Southern Television | Thames Television | Thames Valley | TSW | TVS | TWW | West | Westward TV

Current brands
| ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather | UTV Internet |

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Player | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group (Others) | ITC Film Distributors | Associated Film Distribution | ITC Home Video | UTV2 |

ITN | ITV Choice | ITV Nightscreen | Teletext (Teletext Holidays) | ORACLE

You've Been Framed! | Emmerdale | ITV Nightscreen | The X Factor | Coronation Street | The Chase (UK)

ITV logo 2013

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