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ITV Central

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Central ident 1982a-01
1982–1988

Central logo1988
1985–1998

Central1999a-01
1998–1999

Carlton 1999
1999–2003

ITV Central 2003
2003–2004

ITV Central 2004
2004–2006

ITV Central
2006–2013

ITV Central 2013
2013–Present

Central

Pre-launch

Central Logo 1981

This was designed in 1981. But it ended up canceled as pre-launch

1982–1988

CentralIndependentTelevision1982

Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.

1982–1983

Centralcolour1982back

The ident and logo was later replaced by an updated version. The new ball was white and shaded with the colours of the visible spectrum.

1985–1998

Central Logo 1987 (Outlined)

Central logo

In 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990 (ITV)

ITV Central TV

Carlton Central

1998–1999

Central 1998

Central1999a-01

In 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans. The new look was based on the look used by Carlton TV at the time. The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

1999–2003

Carlton 1999

In September 1999, Central was renamed Carlton after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England

2003–2004

ITV Central 2003

ITV Central

2004–2006

ITV Central 2004

2006–2013

ITV Central

2013–present

ITV Central 2013


ITV
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | CITV | ITV Encore | ITVBe | The Store

Defunct channels
ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors


Current regions
Anglia | Border | Central | Channel | Cymru Wales | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regions
ABC Television | Associated Television | Carlton | Grampian TV | LWT | Rediffusion | Scottish Television | Southern Television | Thames Television | Thames Valley | TSW | TVS | TWW | West | Westward TV | S2 | UTV2


ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar)
Non ITV plc nations
STV North / STV Central: STV News at Six / Scotland Tonight
UTV UTV Live / UTV Live Tonight

Defunct news regions
Thames Valley | West | Westcountry


Current brands
ITV.com | ITV Bingo | ITV Breakfast | ITV Drama | ITV Movies | ITV News | ITV Player | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group | ITC Film Distributors | Associated Film Distribution


Related
ITN | ITV Choice | ITV Nightscreen | Teletext


Programmes
You've Been Framed | Emmerdale | ITV Nightscreen | The X Factor | Coronation Street | The Chase (UK)


ITV logo 2013
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