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ITV Central

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Central Logo 1981
1981-1982 (pre-launch)

CentralIndependentTelevision1982
1982-1983

Centralcolour1982back
1983-1988

Central Logo 1987 (Outlined)
1985-1998

ITV Central TV
1989-1990 (ITV)

Central 1998
1998-1999

Carlton 1999
1999-2003

ITV Central 2003
2003-2004

ITV Central 2004
2004-2006

ITV Central
2006-2013

ITV Central 2013
2013-present

Empty wide

Central

1981 (pre-launch)

Central Logo 1981

This was designed in 1981. But it ended up canceled as pre-launch.

1982–1988

1982–1983

CentralIndependentTelevision1982
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Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.

1983–1988

Centralcolour1982back
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The ident and logo was later replaced by an updated version. The new ball was white and shaded with the colours of the visible spectrum.

1985–1998

Central Logo 1987 (Outlined)

In 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990 (ITV)

ITV Central TV
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1998–1999

Central 1998

In 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans. The new look was based on the look used by Carlton TV at the time.

The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

Carlton Central

1999–2003

Carlton 1999

In September 1999, Central was renamed Carlton Central after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England

2003–2004

ITV Central 2003

ITV Central

2004–2006

ITV Central 2004

2006–2013

ITV Central

2013–present

ITV Central 2013

Other

ITV plc
Current channels
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | CITV | ITV Encore (HD, +1) | ITVBe (HD, +1) | JML Direct TV

Defunct channels
Carlton Cinema | Carlton Food Network | Carlton Kids | Carlton Select | Carlton World | Granada Breeze | Granada Talk TV | ITV HD | ITV News Channel | ITV Play | ITV Select | ITV Sport Channel | Men & Motors | Plus


Current regional franchises
Anglia | Border | Central (Others) | Channel TV | Cymru Wales | Granada | London | Meridian | Tyne Tees | West Country | Yorkshire | STV | UTV

Defunct regional franchises
ABC Television | Associated Television | Carlton | LWT | Rediffusion | Southern Television | Thames Television | Thames Valley | TSW | TVS | TWW | West | Westward TV


ITV News
ITN | ITV News | The Agenda with Tom Bradby | Exposure | Tonight
Regional news
Anglia | Border (Lookaround) | Central | Channel TV | Cymru Wales | Granada (Granada Reports) | London | Meridian | Tyne Tees | West Country | Yorkshire (Calendar)
Non-ITV plc nations
STV North / STV Central: STV News / Scotland Tonight
UTV UTV Live / UTV Live Tonight

Defunct news regions
Thames Valley | West | Westcountry


Current brands
ITV.com | ITV Bingo | ITV Breakfast | ITV Drama | ITV Hub | ITV Movies | ITV News | ITV Sport | ITV Studios (12 Yard | America | Global Entertainment | Potato | Shiver | So Television) | ITV Weather

Defunct brands
ITV50 | ITV Day | ITV Digital | ITV F1 Sport | ITV Local | ITV Night Time | ITV Player | ITV Schools | ITV Shop | ITV Telethon | ITC Entertainment Group (Others) | ITC Film Distributors | Associated Film Distribution | ITC Home Video


Related
ITN | ITV Choice | ITV Nightscreen | Teletext | ORACLE


Programmes
You've Been Framed! | Emmerdale | ITV Nightscreen | The X Factor | Coronation Street | The Chase (UK)

ITV logo 2013
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