ITV Central

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Central Logo 1981 CentralIndependentTelevision1982 Centralcolour1982back Central Logo 1987 (Outlined) ITV Central TV Central 1998
1981-1982 (pre-launch) 1982-1983 1983-1988 1985-1998 1989-1990 (ITV) 1998-1999
Carlton 1999 ITV Central 2003 ITV Central 2004 ITV Central ITV Central 2013  
1999-2003 2003-2004 2004-2006 2006-2013 2013-present


1981 (pre-launch)

Central Logo 1981

This was designed in 1981. But it ended up canceled as pre-launch.




Central's first logo was a shaded sphere. In the first on-screen idents, the ball would start out "eclipsed" with a corona appearing. It would then open to reveal brightly sparking lights before closing again and ending up slightly shaded with the word "Central" written underneath. The identity was developed with the help of Minale Tattersfield, who had also designed Thames TV's famous skyline ident.



The ident and logo was later replaced by an updated version. The new ball was white and shaded with the colours of the visible spectrum.


Central Logo 1987 (Outlined)

In 1985, Central started using a computerised version of their logo before regional programming. In this version, the ball had become a circle-shaped plate which was divided into twelve blocks. This logo was named the "aspirin" and was also given its more familiar nickname, the "cake". The cake and the ball were used alongside each other for several years in the eighties, before the cake became the company's only and official logo. This logo sometimes came without the "CENTRAL" lettering.

1989–1990 (ITV)

ITVCentral NoB


Central 1998

In 1998, the cake was abandoned and Central got a new look, designed by Lambie-Nairn. The logo simply became the word "Central" written with capital letters in Gill Sans. The new look was based on the look used by Carlton TV at the time.

The idents feature the letters of the logo animating cleverly on the screen. The words Carlton and Central incidentially contain almost the same letters, so several of Carlton's idents could be easily adapted to fit Central.

Carlton Central


Carlton 1999
In September 1999, Central was renamed Carlton Central after its parent company. The Central name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used and the Central name was brought back.

ITV1 for Central England


ITV Central 2003

ITV Central


ITV Central 2004


ITV Central


ITV Central 2013


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