TV-am lost its franchise to Sunrise Television. Shortly after winning, it changed its name to GMTV (Good Morning Television) following complaints by BSkyB.
Good Morning Britain
Good Morning Britain was first used as a programme name by the original ITV Breakfast franchise holder, TV-AM from 1983 to 1992. In addition, a weekend programme will be launched named simply Weekend.
This logo was introduced on March 20, 2017 alongside new bumper music and graphics for the show.
| Current channels|
ITV (HD, +1) | ITV2 (HD, +1) | ITV3 (HD, +1) | ITV4 (HD, +1) | CITV | ITV Encore (HD, +1) | ITVBe (HD, +1) | JML Direct TV | ITV Box Office