Independent Television 1955 ITV 1960's 1 ITV 1960's 2 ITV 1970's ITV 1975
1955–1963 1963–1971 1966–1973 1973–1983 1975–1980
ITV 1980 ITV (1989) ITV (1998) ITV1 logo 2001 ITV1 2002
1980–1989 1989–1998 1998–2001 2001–2002 2002–2004
ITV1 logo 2004 ITV1 logo ITV1 logo 2 ITV1 (New) ITV (2013)
2004–2006 2006 2006–2010 2010–2013 2013–present

Independent Television


Independent Television 1955

ITV (first era)


ITV 1960's 1


ITV 1960's 2


ITV 1970's

ITV didn't use an official logo until 1989, but this logo was used on certain promos and merchandising throughout the 1970s.


ITV 1975


ITV 1980

Even though ITV still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s, as well as on the ITV Schools and ITV Telethon logos. Even though ITV stopped using this logo by 1989, its usage within ITV Schools stayed in use until 1993.


ITV (1989)

On 4 September 1989, various ITV companies started using a new common identity. The identity was designed by English Markell Pockett and the ident featured music composed by David Dundas.

The ident started out with the logo of the local ITV franchisee, followed by various images and ended with the ITV logo. The "V" in ITV contained a triangle which would include a simplified version of the local franchise's logo.

However, the new identity wasn't mandatory and many ITV companies chose not to use it at all. Many only adopted some elements or dropped the common identity rather quickly:


ITV (1998)

For the first time for 9 years, the stylized triangle was removed from the ITV logo. In October 1998, ITV started rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by HHCL & Partners. A new ITV logo which was created by English & Pockett, was introduced in 1998.

Most ITV franchises inititally continued using their own distinct regional identities, although some added the new logo to their idents.

New common idents for the ITV network were launched in 1999. The new idents had a common design, but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media (Granada TV, LWT, Yorkshire TV and Tyne Tees TV) and United News and Media (Meridian, Anglia TV and HTV) as well as Border TV and Channel TV chose to adopt the new idents. The franchises owned by Carlton Communications (Carlton TV, Central TV and Westcountry TV) were all renamed "Carlton" a month earlier, but used the new ITV logo. Scottish TV, Grampian TV and UTV didn't adopt the new ITV logo at all.

The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot.



ITV1 logo 2001

In August 11th 2001, all ITV franchises in England and Wales were owned by Carlton or Granada and they chose to rename the network "ITV1". The idents were adapted accordingly and the regional names continued to be used alongside the ITV logo. ITV was renamed ITV1 on 11 August 2001.


ITV1 2002

A new 3D look for ITV was launched on 28 October 2002. With the launch of a new look, playout for all English regions was centralised to London and all regional names and identifications were dropped for national programmes. Regional identification still occured ahead of regional programmes.

The new look was designed was created by Bruce Dunlop and Associates, ending ITV's relationship with English & Pockett. The idents featured presenters from programmes on ITV. This logo changed from two-dimensional to three-dimensional.


ITV1 logo 2004

With the launch of ITV3 on 1 November 2004, ITV got a new look. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the ITV logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with ITV2's new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes.


ITV1 logo

A new look for ITV, ITV2 and ITV3 launched on 16 January 2006. It was created by Red Bee Media, this logo was short-lived.

This ended ITV's yellow and blue era, giving each channel a primary colour - yellow for ITV, limegreen for ITV2, maroon for ITV3 and teal for ITV4.

The new idents for ITV were based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months.

"ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero." ITV plc press release


ITV1 logo 2

The identity was updated and the idents were replaced by new ones on 13 November 2006. The logo was changed slightly with the "ITV" lettering changing colour from white to black.

The new idents shows various scenes were yellow 3D objects, such as humming bird, fishes and moths, move around on the screen. The new idents were directed by Blink Production and Pleix with special effects by The Mill.[1] There were initially four idents, with two further idents added by the end of the year.

"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake, to a vibrant marketplace, and an urban basketball court. The ITV1 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the ITV1 junctions." - Press release

Four more idents were added on 3 September 2007, bringing the total number of idents to ten.[2]


ITV1 (New)

After the launch of ITV HD, a 3D logo for ITV was introduced on April 9th 2010, created in-house by ITV Creative. The new logo is launched with four new idents, directed by Blink Productions and Pleix:


ITV (second era)


ITV (2013)

ITV1 was renamed back to ITV on 14 January 2013.