IBM (formerly known as the Computing-Tabulating-Recording Company) is an American multinational technology corporation headquartered in Armonk, New York, with a presence in over 175 countries. It specializes in computer hardware, software, internet hosting services, consulting services, and more.
The number of bars was reduced from 13 to the current 8 bars in 1972. The 8 bar logo has been rumored to represent 8 bits; however, Rand simply used lines to imply "speed & dynamism."
1981–present
Designer:
Paul Rand
Typography:
City Bold (modified, "M")
Launched:
1981
In 1981, a variation of the 1972 logo, which IBM nicknamed "the IBM Rebus", was introduced. As a pun on the company's name, it contains an eye, a bee, and a separate M in the corporate font.
2018–present
Designer:
Unknown (based on the 1956 logo by Paul Rand)
Typography:
City Bold (modified, logo) IBM Plex (2017–present)
Launched:
2018
The 1956 logo was reintroduced as a secondary logo in 2018.
