Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.
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For the product's third year, the logo was updated. The color red was darkened, the Mattel logo was updated to reflect its current version and the tagline was removed.
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This is the first and only version to feature a thin black outline of the overall logo. The letters "Hot Wheels" appear in two colors, rather than plain white, for the first time.
The biggest change in this version was the Mattel logo being eliminated altogether. The logo itself was also given a three-dimensional look.
The logo's shape more resembles that of the original.