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Hot Wheels

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1968–1969

Hot Wheels 1968

1969–1973

Hot Wheels 1969

The red was darkened, the Mattel logo was updated, and the "fastest metal cars in the world" caption was dropped

1973–1990

Hot Wheels 1973

1990–2000

Hot Wheels 1993 logo

2000–2005

The big change was the Mattel logo was dropped

Hot Wheels 2000 logo

2005–2010

Hot Wheels 2005 logo

2010–present

Hot Wheels logo

The logo's shape more resembles that of the original.

Hot Wheels logo flat

Flat version.

Heitor

  • The flame represents the speed of the toy cars.
Mattel
Subsidaries

Fisher-Price | HIT Entertainment


Brands and Products
Barbie | Hot Wheels | Matchbox | American Girl | Monster High | Little People | Thomas and Friends | Barney & Friends | Pingu | Bob the Builder | Mike the Knight | Mega Bloks


Defunct
Tyco Toys | Lyrick Studios | HIT Video

Mattel

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