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Hot Wheels

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1968–1969

Hot Wheels 1968

1969–1973

Hot Wheels 1969

The red was darkened, the Mattel logo was updated, and the "fastest metal cars in the world" caption was dropped

1973–2016

Hot Wheels 1973

1990–2000

Hot Wheels 1993 logo

2001–2004

The big change was the Mattel logo was dropped

Hot Wheels 2000 logo

2004–2010

Hot Wheels 2005 logo

2010–present

Hot Wheels logo

The logo's shape more resembles that of the original.

Heitor

  • The flame represents the speed of the toy cars.
Mattel
Subsidaries

Fisher-Price | HIT Entertainment | Playground Productions


Brands and Products
Barbie | Polly Pocket | Hot Wheels | Max Steel | Matchbox | Monster High | American Girl | Ever After High | Wizards of Colorspell High | Little People | Thomas and Friends | Barney & Friends | Pingu | Bob the Builder | Mike the Knight | Mega Bloks | Cars


Defunct
Tyco Toys | Lyrick Studios | HIT Video | HIT Wildlife | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company

Mattel

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